Enhance Your Customer Communications with Microsites

Microsites offer a powerful way to complement your customer communications. By utilising your customer data and business rules, we create personalised customer experiences that resonate with your audience. Here’s how Microsites can benefit your business:

• Landing Pages: Engage your customers with targeted landing pages designed to collect valuable feedback through simple surveys about their experience with your products and services. This feedback can be pivotal in improving your brand and offerings.
• Secure Portals: Provide your customers with secure access to transactional statements such as bills, statements, and invoices as part of our Customer Communication Management (CCM) solutions.

Hosting Options

You have the flexibility to host the Microsites with your preferred service provider, or you can take advantage of our secure cloud servers for hosting. Our secure cloud hosting ensures reliability, scalability, and peace of mind.

Dynamic and Personalised Content

Our Microsites are not just static pages. They can be designed to include dynamic content such as conditional text, paragraphs, images, and videos. This flexibility ensures that each customer interaction is unique and relevant.

Customisable Design and Development

You can provide us with your design in HTML format, or even in PDF or Word format, and we will transform it into a beautiful, functional Microsite. Our design capabilities ensure that your Microsite aligns with your brand identity while providing an engaging user experience.

Personalised URLs (PURLs)

We can build the Microsites with Personalised URLs (PURLs), creating unique web addresses tailored for each recipient. These PURLs can be seamlessly integrated into your email communications or included in SMS text links as part of our CCM solutions. This approach ensures secure and unique communications, enhancing the personal touch in your customer interactions.

Comprehensive Survey Solutions

Surveys are an essential tool for gathering customer insights. At Hexcen, we build surveys that are tailored to your business rules and capture the data you need. We don’t just stop at data collection—we also provide comprehensive data statistics, graphs, and dashboards to help you analyse and act on the feedback.

Deliver Interactive Experiences with Individual HTML Statements

Hexcen also offers Individual HTML; a versatile and powerful alternative to traditional communication formats. Sometimes referred to as Encapsulated HTML or Simple HTML, these standalone files combine the interactivity of web pages with the portability of email attachments like PDFs.

What Makes Individual HTML Unique?

• Fully Offline Capable: Unlike microsites, these HTML files are fully self-contained and can be viewed offline — all assets such as images, data, CSS, and scripts are embedded within a single file.
• Highly Personalised: Each HTML file is dynamically generated using customer data and business rules, ensuring a tailored experience for every recipient.
• Interactive Content: Embed videos, charts, marketing messages, call-to-action buttons, and dynamic animations — all in one responsive HTML page.
• Email-Ready Delivery: These files are lightweight and can be sent as email attachments, offering a secure and engaging alternative to static PDFs.
• Security Built-In: Data is encapsulated and protected using secure generation processes, making it suitable for sensitive transactional communication.
• PURL-Like Functionality for Print: Just like Personalised URLs (PURLs) for microsites, QR codes can be generated and printed on physical mail to open the exact personalised HTML page – complete with pre-filled data for seamless cross-channel experiences.

By integrating Individual HTML into your communication mix, you can deliver rich, data-driven, and accessible customer experiences — without the complexity of hosting or online dependencies.